Peak PIM organizes your Shopify catalog into four simple building blocks.

The four building blocks

Products

The items you sell, for example a t-shirt.

Variants

The specific versions of a product, for example the t-shirt in Small / Blue. Every product has at least one variant.

Collections

Groups of products, for example a Summer Sale collection.

Media

Your images and videos, kept in one library so you can reuse them across products and collections.

Why this matters

Understanding these four pieces makes everything else in Peak PIM easier, because each feature is just a way of creating, editing or publishing one of them.

Updated on: 04/06/2026