You can give a Shopify variant its own image so the right photo shows when a shopper selects it (for example, the blue shirt appearing when Blue is chosen).

Step-by-step

1. Open the variant in Peak PIM

2. Attach a feature image from your media library

3. Publish

To remove the image later, simply detach it from the variant.

👉 Setting a feature image per store

Updated on: 05/06/2026