> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.peak-pim.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# ⭐ Setting the default variant

The default variant is the version of a product that shows first when a shopper lands on its page in Shopify (for example, the `Medium / Blue` option being pre-selected).

# How to set it

On a product in Peak PIM, choose which variant should be the default for a given store. When you publish, Shopify will present that variant first.

||| This is useful when you want to steer shoppers toward your most popular or best-stocked option.

# Per-store default

You can set a different default variant per Shopify store, so each storefront highlights the right option for its audience.